Thursday, June 09, 2005

Talk about out of the box

As an innovator running your own business, you will need to differentiate your product or company in the market. A particularly masterful maverick at this is Richard Branson of Virgin. Although I must admit that I was less than impressed by some of the stunts pulled on his reality show, I find his biography(Losing My Virginity) an engaging and inspiring read. Check it out!


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